The marketing agency exclusively for the heavy equipment industry
Get more qualified enquiries. Win more work. Grow faster.
We help heavy equipment businesses get more enquiries and more work with websites, SEO, AI search, Google Ads and a complete marketing system. Start with a free search report.
Get my search report
The LIFT System
How HEM Industries helps heavy equipment businesses win new customers.
Websites, webshops, SEO, Google Ads and CRM, all working from one plan built for your market.
In every region, only a limited number of customers need what you offer at any given time: a machine, a part, a repair or a contractor for their next project. That's a small pool, and most heavy equipment businesses waste it. They buy more clicks, send them to a website that doesn't explain what they do, and let the enquiries that do come in sit in an inbox.
We start somewhere else: with your market. It's a framework we call LIFT.
Locate the demand
Before you spend another euro on marketing, you should know how many people search for what you offer in your region, who you're competing against, where they rank and where they're weak. We show you your share of the market and which competitors are taking it.
- Free as the search report
Infrastructure that converts
A professional website and webshop that turns visitors into enquiries, quote requests and orders: every service, machine and product explained clearly, with an easy way to request a quote or buy.
- Websites & Shopify webshops
- Service, machine & product pages
Find the customers
Show up everywhere a customer looks when they need a machine, a part, a repair or a contractor: Google Ads, Shopping, organic search, the map pack and AI answers. Then stay in front of the ones who aren't ready yet with LinkedIn and email.
- SEO & Google Ads
- LinkedIn, Meta & email
Track every enquiry
Every form, call and order tracked to its source, routed to the right person and followed up automatically. You see exactly which channels produce enquiries, what each one costs and how your pipeline grows.
- Tracking & CRM
- Monthly reporting
Who we work with
Whether you sell, service or work with heavy equipment, we can help you grow.
Our niche is the heavy equipment industry as a whole: the companies that supply machines, and the companies that put them to work.
Unlock your business's full potential
A personal message from our CEO.
Dear business owners in the heavy equipment industry,
When we started HEM Industries, the idea was simple: the businesses that build, move, lift and supply the world deserve a marketing system that produces a steady flow of qualified enquiries, and with it, steady growth.
Too many heavy equipment businesses have the same problems. The website doesn't explain what they do. The catalogue is hidden in a PDF. Advertising sends people to the homepage. Enquiries arrive in an inbox, and nobody knows which campaign produced them. These problems can be solved, and solving them is all we do.
We work only in the heavy equipment industry, and only with one company per service category in each territory. Everything we learn in your market works for you, not for your competitor.
If you want more enquiries, more work and a clear view of what your marketing produces, my team and I are ready to help.
Botond GöbölösCEO, HEM IndustriesP.S. The best place to start is the free search report. It shows exactly where your next enquiries can come from. Get my search report →
Process
How our heavy equipment marketing agency works with you.
Search report
Free market research, keyword research, SEO audit and advertising audit for your business, with a 30-minute walkthrough.
Custom plan
A plan with the right channels, services, regions and a realistic timeline.
Execution
We build your website or webshop, launch your campaigns and start generating enquiries.
Optimise & scale
Continuous optimisation based on real data. What works gets scaled up. What doesn't gets fixed.
Complete system
We help heavy equipment businesses succeed with digital marketing.
Marketing in this industry is neither easy nor simple. When you work with us, we build your enquiry and sales system using some or all of the following.
- Marketing strategy & planning
- Market & keyword research
- Website development
- Website management & hosting
- Shopify webshops
- Webshop management
- Service, machine & product pages
- SEO
- Local SEO for every location
- Google Ads
- Google Shopping
- LinkedIn advertising
- Meta advertising
- Landing pages
- Lead generation campaigns
- Email campaigns
- Conversion & call tracking
- CRM integration
- Automated lead follow-up
- Reporting & analytics
Why HEM Industries
Why heavy equipment businesses choose HEM Industries as their marketing agency.
There are plenty of marketing agencies. But most don't understand the heavy equipment industry. They've never priced a groundworks job, never read a spec sheet and never had to keep a fleet working. That's not us. HEM Industries is built from the ground up for businesses that sell, service and work with heavy equipment.
Heavy equipment focus
We don't work with restaurants, dentists or retail stores. All our clients work in the heavy equipment industry.
One client per territory
We never work for your direct competitor in your service category and territory. Agreed in writing.
Full-service marketing
Websites, webshops, SEO, Google Ads, LinkedIn, email and CRM. We handle every channel.
Data-driven results
Every euro is tracked. You'll know which channels produce enquiries, what each one costs and how your pipeline is growing.
The difference
General agency or heavy equipment specialist?
| General marketing agency | HEM Industries | |
|---|---|---|
| Industry knowledge | Works across many unrelated sectors. | Works only in the heavy equipment industry. |
| What you offer | One generic services page or a PDF. | Clear pages for every service, machine, product and location. |
| Webshop | Standard retail template. | Built for machines, parts and attachments, with technical data. |
| Advertising | One campaign for the whole business. | Separate campaigns per service, product line and region. |
| Reporting | Clicks and impressions. | Enquiries, orders, cost per enquiry and pipeline value. |
| Competitors | May work for your competitors. | One client per category and territory. |
| Ownership | Accounts often held by the agency. | All accounts registered in your name. |
Who do you work with?
Every business in the heavy equipment industry: contractors, earthmoving and demolition companies, dealers and distributors, crane and lifting companies, quarries, heavy transport, agricultural and forestry contractors, service workshops, parts suppliers and manufacturers.
What services does HEM Industries offer?
A complete marketing system to generate enquiries and grow sales: websites, Shopify webshops, SEO, Google Ads, LinkedIn and Meta advertising, lead generation, tracking, CRM integration and reporting. Each plan is built around your services, region and goals.
What sets HEM Industries apart from other marketing agencies?
We work only in the heavy equipment industry, with one client per service category in each territory. We build the website, webshop and campaigns ourselves, and we report in enquiries and sales, not clicks.
What is the free search report?
The first step of the LIFT System: market research, keyword research, an SEO audit, an advertising audit, a website review and an action plan for your business, with a 30-minute walkthrough. It is free and without obligation.
How do you generate enquiries?
Inbound: SEO, Google Ads and Shopping capture customers who are already searching for your services, machines or parts, and send them to pages built to convert. Outbound and nurture: LinkedIn and email keep you in front of customers who are not ready yet. Tracking and CRM make sure every enquiry is followed up.
When will I start to see results?
Marketing builds over time. Advertising can produce enquiries within the first weeks; SEO and a full system keep improving over the months and years that follow. Plan for the long term if you want a full pipeline.
Can you send me a price list?
Our plans are built around your services, region and goals, so we price them after the search report and walkthrough, as a fixed setup fee and a fixed monthly fee. Request your free report to get started.
Next step
Ready to grow your heavy equipment business?
Start with more enquiries, more work and more growth today. Request your free search report and we'll show you where your next customers are searching, and what it takes to win them.
- Market & keyword research for your services and region.
- SEO & advertising audit of your current setup.
- Action plan & walkthrough. Free, no obligation.
Get my search report
See who is winning the searches in your market.