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Equipment marketing
Marketing for heavy equipment businesses.
A complete marketing system for businesses that sell, service or work with heavy equipment. One plan for your website, webshop, search, advertising and follow-up, managed by one team that only works in your industry.
Where will your next customers come from?
Your free search report maps the demand for your products, your competitors and your biggest opportunities.
What's included
Everything your marketing needs, in one plan.
Most equipment companies buy marketing in pieces: a website from one supplier, ads from another, nobody responsible for the result. We plan and run it as one system.
- Marketing strategy and annual plan
- Market and keyword research
- Website and webshop
- SEO and local SEO
- Google Ads and Shopping
- LinkedIn, Meta and email
- Lead generation and follow-up
- Tracking, CRM and monthly reporting
The LIFT System
Four parts, one goal: more enquiries and more sales.
L · Locate
Market and search analysis: where demand is and who takes it today.
I · Infrastructure
Websites and webshops that turn visitors into enquiries and orders.
F · Find
Advertising and lead generation that bring qualified buyers.
T · Track
Tracking, CRM and reporting so every enquiry is followed up.
FAQ
Equipment marketing questions.
Which channels work best in the heavy equipment industry?
For most heavy equipment businesses: Google search (organic and paid), Google Shopping for parts, and LinkedIn for larger B2B accounts. The free search report shows which channels fit your market.
How much should we spend on marketing?
It depends on your margins, territory and goals. We base budget recommendations on search demand and expected cost per enquiry, not on a percentage rule.
Can you work with our existing suppliers?
Yes. We can take over the full system or work alongside your current website or advertising provider.
Start with the free search report.
Market research, keyword research, SEO audit and advertising audit for your company.