Google Ads for equipment companies
Google Ads for heavy equipment businesses.
Campaigns built around how you make money: services, contracts, equipment sales and parts, by region. Every euro tracked to enquiries and orders.
How much of your ad budget is wasted?
Your free search report includes a full audit of your Google Ads account: structure, search terms, wasted spend, tracking and landing pages.
What's included
Campaigns structured by what you sell, not one campaign for everything.
Someone looking for a groundworks contractor, a used excavator or a hydraulic filter needs a different ad and a different page. We build your account that way.
- Account audit and rebuild
- Campaigns per service, product line and region
- Search, Shopping and Performance Max
- Keyword and negative keyword management
- A matching landing page for every ad group
- Conversion, call and offline conversion tracking
- Budget and bid management by territory
- Monthly reporting on enquiries and cost per enquiry
Part of the LIFT System
Ads only work if the page and the follow-up work.
Google Ads is the "Find" part of the LIFT System. We connect it to landing pages built for each campaign and to tracking that shows which clicks become enquiries and sales.
See the LIFT SystemFAQ
Google Ads questions.
What budget do we need?
It depends on your categories and territory. The free search report includes an estimated budget and cost per enquiry for your main product categories.
Who owns the Google Ads account?
You do. The account is in your name and you pay Google directly. There is no markup on your ad spend.
Can you take over our existing account?
Yes. We start with a full audit, keep what works and restructure what doesn't.
Get a free Google Ads audit.
Included in your free search report, together with market research, keyword research and an SEO audit.