Home / Services / Lead Generation
Equipment lead generation
Lead generation for heavy equipment businesses.
A steady flow of qualified enquiries for contracts, sales, parts and service, tracked from the first click to the signed order and routed straight to your sales team.
How many enquiries are you missing?
Your free search report shows the search demand for your products and where your enquiries leak away today.
What's included
Enquiries your sales team can actually close.
We generate enquiries for you, not shared leads sold to several companies, and we make sure each one reaches the right person quickly.
- Landing pages for each revenue stream
- Quote, parts and service forms
- Inbound campaigns: Google, LinkedIn, Meta
- Outbound prospecting on LinkedIn and email
- Lead nurturing and automated follow-up
- Lead routing to branches and salespeople
- CRM setup and integration
- Monthly lead and pipeline reporting
Part of the LIFT System
A lead is only worth something if it is followed up.
Lead generation combines the "Find" and "Track" parts of the LIFT System: we bring the buyers, and we make sure every enquiry is recorded, routed and followed up.
See the LIFT SystemFAQ
Lead generation questions.
Are the leads exclusive to us?
Yes. Enquiries come through your own website, forms and campaigns. We do not sell or share leads.
Inbound or outbound?
Both, depending on your market. Inbound captures buyers who are already searching; outbound reaches larger accounts directly. We run outbound in line with the marketing and data-protection rules of each country.
Can you connect to our CRM?
Yes. We connect forms and calls to your existing CRM, or set one up for you if you don't have one.
Find out where your enquiries leak away.
Market research, keyword research, SEO audit and advertising audit. Free.